Recon
Insights and observations.

The Best Brand Experiences and Activations at Art Basel & Miami Art Week 2018

Every December, Miami becomes the center of the art world when Art Basel comes to town. The four-day event, which annually coincides with Miami Art Week, connects collectors, galleries, and artists, and is a driving force in supporting the role galleries play in nurturing the careers of artists. According to show organizers, the 2018 edition of Art Basel Miami Beach drew a record attendance of 83,000. When you factor in the dozens of unaffiliated art fairs that take place during the tentpole event, plus all of the parties, fashion shows, music festivals and concerts, it’s no wonder why brands desire a presence at Art Basel.

October 27th, 2017

Generation Z craves experiential marketing. Here’s Why.

Read More
October 13th, 2017

How To Market To Millennials

Read More
October 3rd, 2017

The Maxx You Project

Read More
September 22nd, 2017

Nike Just Elevated The Game…Again

Read More
August 17th, 2017

Why Your Brand Needs The Perfect Experience

Read More
July 31st, 2017

How Can AR + VR Be Used?

Read More
July 24th, 2017

Millennials, Baby Boomers, and the State of Digital

Read More
July 6th, 2017

Inphantry and A.W. Hastings Partner to Create The Ultrex Virtual Reality Experience from Integrity

Read More
June 19th, 2017

Why Commercial Real Estate Needs Virtual Reality

Read More
June 13th, 2017

E3 2017: Experience vs. Technology

Read More