The Trade Desk powers the most sophisticated buyers in advertising technology. During Adweek, The Trade Desk sought to display their powerful media buying services to CEOs, CMOs, COOs and ad agencies. Aiming to inform these large brands and advertisers what their capabilities are, the experience was designed to show what The Trade Desk can do for businesses rather than just telling them.
In order to show how The Trade Desk’s insights affect the ad-buys of corporate advertisers and large brands, we took over the Liberty Theater to create a series of individual experiences. Each experience contained interactions which triggered facts about The Trade Desk’s platform and how it can benefit an advertiser or brand. In the kitchen, when users moved pots and pans around on an induction stove, facts related to how people spend time in their kitchen were displayed right there on the stovetop.
In the gym scene, a punching bag hung between a large scale mirror and a wall of lockers. When the punching bag was hit, it triggered a series of animations to reveal a fact on the mirror. In the bathroom, a projection on frosted glass displayed facts when a user entered the shower. A simple concept with advanced tech implementation resulted in a lasting experience that brought to life a sampling of what The Trade Desk could do for brands and advertisers.
With over 150,000 attendees at Adweek, The Trade Desk successfully broadcast their insight and company into the media buying world for brands looking to purchase ad blocks on Spotify, Pandora, YouTube, Soundcloud, Tidal and more. Later, they relaunched this activation for a Wall Street Journal conference in Laguna Beach in late 2016.