As the official airline of the U.S. Ski and Snowboard Association (USSA), Delta asked us to design and develop an experience for Olympic qualifying events ahead of the 2014 Sochi Winter Games. They wanted to give fans a direct connection to their favorite athletes and an opportunity to wish them #GoldLuck on the world’s biggest winter sports stage.
At the heart of the experience we created for Delta was a branded video booth where fans could record 10-second #GoldLuck videos to help motivate U.S. athletes to bring home the gold. People were able to share these videos via Facebook and Twitter, and they were all hosted on Delta’s Facebook page to inspire athletes in their hopes of representing the U.S. Ski, Snowboarding and Freeskiing Teams in Sochi.
The mobile video booths we developed made appearances at USSA qualifying events in Deer Valley and Park City, Utah; Breckenridge, Colorado; Mammoth, California; and select airports in January 2014. To make the experience even more memorable, pro snowboarder and 2010 Olympic team member Louie Vito was there to greet fans and help them create their #GoldLuck videos in Colorado and California.
To make this digital activation possible, Inphantry created an intuitive UI for the video booths, finalized the look and feel of the experience, and built a custom CMS landing page that aggregated 100% of the videos from fans and sent them to athletes all over the world. We also had to configure the wi-fi connection in remote areas so the videos could easily be shared and posted on the web.
Delta’s ultimate goal was to offer a way for fans across the country to celebrate amazing athletes and film inspiring send offs to Sochi. Thousands of branded #GoldLuck video messages were recorded during the four USSA events, all of which were delivered straight to the U.S. athletes they were created for. To help fans feel an ever greater connection with these Olympic hopefuls, athletes were given the option of posting videos in response to their well wishers on Delta’s Facebook page.
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